Ibrahim H. Sheikh
Founder & CEO Online Store

Ibrahim also founded the medical scrub brand PulseWear Medical Scrubs. After completing his studies with a BBA in Accounting and Finance from the University of Southern Punjab, he joined his family business in 2022. Driven by a vision he recognized among his peers, he launched our online e-commerce platform that same year. Seeing immense potential in digital access, he envisioned a way to bring high-quality books often hard to find directly to students and readers across the country.

We are also proud to be the only bookseller that provides dedicated after-sales service. We personally reach out to our customers to ensure satisfaction, and if any issue arises with an order, we promptly address it. This commitment to after-sales care has built an unmatched trust in us among our customers.

Under his leadership, Fareed Book Center has become a household name throughout Pakistan. Our reputation for quality and reliability has grown, and today, we proudly deliver not only within major cities but across the entire world. With every step, we continue to bring knowledge closer to every learner, wherever they are.

With Ibrahim’s guidance, our mission is not just business; it is the fulfillment of every student’s dream. We are committed to making knowledge accessible, reliable, and a source of inspiration one book, one learner, at a time.

 

“Know your Worth, then add tax."
- Ibrahim H. Sheikh